51Labs VLog: Pioneer & One of the Most Powerful Women in Finance – Kelly Williams
PINKLIGHT started by Kelly Williams, Founding Chair and Co-CEO of Private Equity Women Investor Network (PEWIN), the pre-eminent organization for senior-level women investment professionals in private equity.
Sep 09, 2019
Jordan Selleck, Founder, 51 Labs, interviewed PEWIN Founder and Co-CEO Kelly Williams
Project PINKLIGHT
PE accelerator program for women-led funds
Formalized support, including: Panel of LPs & GPs for cold pitches
Feedback on fund structure
Toolkit (e.g., references, potential LPs, diligence questionnaires)
PINKLIGHT started by Kelly Williams, Founding Chair and Co-CEO of Private Equity Women Investor Network (PEWIN), the pre-eminent organization for senior-level women investment professionals in private equity.
LP insight –> Teacher Retirement System of Texas now has 12 female managers in their portfolio
Video –> Brendan McCarthy
51 Labs is a NY-based marketing agency focused on middle-market private equity, investment banking firms, lenders, and other service providers. Jordan Selleck (Founder) is a recovering banker turned serial entrepreneur. He also founded a non-profit helping Navy SEALs get jobs. His wife, Jing, supported the family for two years while having their first child and holding a demanding job in corporate law.
Private Equity Women Investor Network (PEWIN) Foundation Announces 2026 Brilliance Awards Recipients
June 25, 2026
Jordan Selleck, Founder, 51 Labs, interviewed PEWIN Founder and Co-CEO Kelly Williams
Project PINKLIGHT
PE accelerator program for women-led funds
Formalized support, including: Panel of LPs & GPs for cold pitches
Feedback on fund...
PEWIN Foundation Announces Major Support from Knight Foundation for Leadership Lattice Study of Women’s Ascension in Private Markets
June 17, 2026
Jordan Selleck, Founder, 51 Labs, interviewed PEWIN Founder and Co-CEO Kelly Williams
Project PINKLIGHT
PE accelerator program for women-led funds
Formalized support, including: Panel of LPs & GPs for cold pitches
Feedback on fund...
Jordan Selleck, Founder, 51 Labs, interviewed PEWIN Founder and Co-CEO Kelly Williams
Project PINKLIGHT
PE accelerator program for women-led funds
Formalized support, including: Panel of LPs & GPs for cold pitches
Feedback on fund...